Privacy Policy
This Privacy Policy explains how Makeup by Nida Inc. (the "Company," "we," "us," or "our") collects, uses, discloses, and protects personal information when you visit makeupbynidateam.com (the "Website"), book our mobile beauty services, or receive communications from us.
By using our Website or services, you acknowledge you have read and understood this Privacy Policy. We are committed to complying with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws.
01 About Us
| Legal Name | Makeup by Nida Inc. |
| Trade Name | Makeup by Nida & Team |
| Website | https://makeupbynidateam.com |
| Address | 5255 Yonge Street, North York, ON, M2N 6P4, Canada |
| Contact Email | info@makeupbynida.com |
02 Information We Collect
2.1 Information You Provide Directly
When you submit a booking inquiry or complete our booking form, we collect:
- First and last name
- Email address
- Phone number
- Address, city, province, and postal code (for on-site service delivery)
- Event details including type, date, time, location, and number of people
- Payment information, processed securely through Stripe (we do not store full card details)
2.2 Information Collected Automatically
When you visit our Website, we and our third-party service providers automatically collect:
- IP address and approximate geographic location
- Browser type, version, and device type
- Pages visited, time spent, clickstream data, and referring URLs
- Cookie identifiers and similar tracking data
2.3 Information from Third-Party Platforms
We may receive information about you through third-party tools described in Section 5, including aggregated audience and engagement data from Meta and Google when you interact with our advertising campaigns.
03 How We Use Your Information
- To process and manage bookings and deliver mobile beauty services
- To communicate about appointments, confirmations, reminders, and follow-ups
- To send promotional emails or newsletters via ActiveCampaign (opt out anytime)
- To send SMS/text messages related to your booking or service (see Section 7)
- To process payments securely through Stripe
- To analyze website performance and visitor behaviour using Google Analytics
- To run and measure targeted advertising on Meta (Facebook & Instagram) and Google Ads
- To improve our Website, services, and customer experience
- To comply with applicable Canadian legal and tax obligations
04 Legal Basis for Processing (PIPEDA)
Under PIPEDA, we collect, use, and disclose personal information only with your knowledge and consent, either express or implied. You may withdraw consent at any time, subject to legal or contractual restrictions, by contacting us at info@makeupbynida.com. Note that withdrawing consent may affect our ability to provide certain services.
05 Third-Party Tools and Service Providers
We use the following platforms to operate our business. Each is governed by its own privacy policy:
| Provider | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Website analytics & visitor tracking | policies.google.com/privacy |
| Google Ads | Search & display advertising | policies.google.com/privacy |
| Meta (Facebook / Instagram) | Social media advertising & remarketing | facebook.com/privacy/policy |
| ActiveCampaign | Email marketing & automation | activecampaign.com/legal/privacy-policy |
| Stripe | Payment processing | stripe.com/en-ca/privacy |
06 Cookies and Tracking Technologies
Our Website uses cookies and similar tracking technologies, including:
- Session cookies — expire when you close your browser
- Persistent cookies — remain on your device to remember preferences
- Google Analytics cookies — track page views, session duration, and traffic sources
- Meta Pixel — measures conversions from Meta ad campaigns and enables retargeting on Facebook and Instagram
You can control cookies through your browser settings. You may also opt out of interest-based advertising through:
- Google Ad Settings: adssettings.google.com
- Meta Ad Preferences: facebook.com/ads/preferences
- Digital Advertising Alliance: optout.aboutads.info
07 SMS / Text Message Communications
By providing your phone number and opting in, you consent to receive text messages from Makeup by Nida Inc. related to your booking, appointment reminders, and service updates. Message and data rates may apply. You may opt out at any time by replying STOP to any message.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other data sharing categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
08 How We Share Your Information
We do not sell your personal information. We may share it only in these limited circumstances:
- Service Providers — vendors listed in Section 5, only to the extent necessary to operate our services
- Artists & Subcontractors — contracted makeup artists to fulfill your booking
- Meta & Google — through advertising pixels for ad targeting and campaign measurement
- Legal Requirements — where required by law, regulation, or court order
- Business Transfers — in connection with a merger, acquisition, or asset sale
09 Data Retention
We retain personal information for as long as necessary to provide our services and comply with legal obligations. Booking and payment records are retained for a minimum of 7 years per Canada Revenue Agency requirements. Email and SMS opt-in records are retained until you withdraw consent.
10 Your Privacy Rights
Under PIPEDA and applicable provincial law, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Withdraw consent for marketing communications at any time
- Request deletion of your personal information, subject to legal obligations
- File a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca
To exercise any of these rights, contact us at info@makeupbynida.com.
11 Data Security
We implement appropriate technical and organizational measures to protect your personal information. Payment data is handled exclusively through Stripe's PCI-DSS compliant infrastructure. No method of internet transmission is 100% secure, and we cannot guarantee absolute security.
12 Children's Privacy
Our Website and services are not directed at children under 16. We do not knowingly collect personal information from minors. If you believe we have done so inadvertently, contact us and we will promptly delete it.
13 Third-Party Links
Our Website may contain links to third-party sites including our social media profiles. This Privacy Policy does not apply to those external sites. We encourage you to review their privacy policies.
14 Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted to this page with a revised "Last Updated" date. Continued use of our Website after changes constitutes acceptance of the updated policy.
15 Contact Us
For questions, requests, or complaints regarding this Privacy Policy:
| Business | Makeup by Nida Inc. |
| info@makeupbynida.com | |
| Address | 5255 Yonge Street, North York, ON, M2N 6P4, Canada |
| Website | makeupbynidateam.com |