The Unrealistic Beauty Standards Set by Instagram Filters and How They Affect Makeup Expectations
Introduction
Instagram and other social media platforms have become an integral part of our lives. From sharing our daily moments to finding inspiration, social media has a lot of uses, benefits, as well as drawbacks.
One particular drawback that I am seeing affect more and more women stems from the popularity of filters. In this blog post, I’'ll discuss how Instagram and social media filters create unrealistic beauty standards and the impact they have on makeup expectations. I'll also explore ways to embrace your natural beauty and avoid falling into the trap of these digital enhancements.
The Rise of Instagram Filters and Their Impact on Makeup Expectations

Instagram filters have become super popular over the past few years, with many women relying on them to enhance their selfies and create a "picture-perfect" look. While these filters are fun to use and add an artistic touch to your photos, they also create unrealistic beauty standards.
At Makeup by Nida & Team, we've seen firsthand how these unrealistic expectations affect some of our clients. Here's what we've noticed:
1. Flawless Skin
Instagram filters often blur out imperfections, creating a smooth and flawless complexion. This expectation can be frustrating when trying to achieve the same results with makeup alone.
2. Dramatic Features
Filters can exaggerate facial features, such as plumper lips, sculpted cheekbones, and defined eyebrows. While makeup can enhance your features, it's important to remember that not all looks can be replicated depending on your unique features.
3. Instant Transformation
Filters provide immediate results, while makeup application takes time, skill, and practice.
4. Increased Pressure
Clients may feel pressured to achieve the same flawless look seen on social media, leading to dissatisfaction with their makeup results. The primary issue with Instagram filters is that they create an illusion of perfection. With just a few taps on your smartphone, you can smooth your skin, sharpen your features, and even change your eye color. These digital alterations can create an unrealistic standard of beauty.
5. Unrealistic Requests
Some clients may request makeup techniques that aren't feasible or suitable for their skin type, hoping to mimic the results they've seen on Instagram. Makeup is transformative, but remember that no amount of makeup can recreate the exact results of a digital filter.
6. Diminished Self-Esteem
Filters can create a distorted self-image, making individuals feel less confident about their natural beauty. Relying on filters for validation affects your self esteem.
Embracing Your Natural Beauty
At Makeup by Nida & Team, we strive to empower women with makeup. We help clients embrace their natural beauty, and help them understand how their features can be enhanced with makeup while still rooted in reality.
It's essential to remember that makeup and filters serve different purposes. While makeup enhances features, filters often manipulate them beyond recognition. Professional makeup artists understand how to work with your facial structure and skin type, creating a personalized look that brings out the best version of you.
Here are some tips of how you can embrace your natural beauty, and avoid setting unrealistic expectations for yourself:
1. Limit Filter Use
Try to reduce your reliance on filters and love yourself for who you are.
2. Educate Yourself
Learn about makeup techniques that work for your skin type, and understand the limitations of makeup in achieving certain looks. Focus on enhancing your natural beauty rather than striving for perfection.
3. Unfollow accounts...
that promote unrealistic beauty standards.
4. Seek Professional Advice
Consult with makeup professionals to find the right products and techniques that will enhance your natural beauty, rather than attempting to achieve unrealistic results. A professional makeup artist will understand the best techniques and products for your skin type and facial features.
Most importantly: Celebrate your individuality and remember that true beauty comes in all shapes, sizes, and colors!
Conclusion
Instagram filters can be fun to play with, as long as you don’t let them set unrealistic expectations for what's achievable with makeup. By understanding the difference between digital enhancements and real-life makeup application, you can set realistic expectations and embrace your unique beauty. At Makeup by Nida & Team, we are here to help you shine, and together, we can create a look that highlights your best features while staying true to who you are.
To get started with discussing your professional makeup needs with Makeup by Nida & Team,
click here to request a instant quote. We will email over the quote and discuss what your specific needs are.






